This April, Dolead was once again highly regarded at the Bing Partner Summit in Seattle. It is an event for award nominees and Bing ad users to meet and learn about the latest technology in digital marketing. In 2017, Dolead earned the Rising Star Award and last year the company won 1st runner up for Partnership of the year and 2nd runner up for Influencer of the year. These previous summits were a warm up for two very special awards that showcase a prominent partnership with Bing that has developed since 2014.
“There’s never been a more exciting time in Search Advertising, as marketers from across the industry are not only becoming more deeply invested in search, but they’re continuing to push new limits on the quality of content and the depth of their engagement with Microsoft Advertising.”
Lynne Kjolso, VP of Corporate Sales, Microsoft Advertising
Innovator of the Year 2019
Channel Partner of the Year and Innovator of the Year for 2019
It is an honor to be named Channel Partner of the Year and Innovator of the Year for 2019 in the European Market category after 10 years of research and development to refine the process of generating high-intent leads from the world’s top paid media providers.
As a confirmed leader in digital marketing, we have helped companies in multiple industries including Telecom, Utilities and Higher Education to access leads via Bing Ads as a preferred technology partner. With Bing our clients have been able to expand their target audience incorporating a higher income demographic as nearly ¾ of Bing users are over the age of 35. They have also benefited from a 15-25% increase in traffic and conversions. In 2018, Dolead and Bing collaborated to complete a case study fully revealing their success together helping clients optimize their campaigns. Additional information is available in the link below.
Our Innovation: Smarter Campaigns – Smart Conversions – Smarter Bidding
Our latest innovations span across three aspects Smarter Campaigns, Smarter Conversions, and Smarter Bidding. We focus on creating Smarter Campaigns for our clients. In this way, search advertising reach is multiplied up to 7 fold. The Dolead Semantic Database reliably clusters over 1 billion search queries in 26 languages into groups of keywords with neighboring user intent.
The next step is assuring Smarter Conversions. Benefitting from an improved conversion rate ranging from 30-300%, clients can see that innovation makes a difference. Together we develop personalized and dynamic landing pages. Improved data capture and Continuous A/B Testing assures a steady flow of quality leads.
Smarter Bidding helps our clients stay ahead and optimize their ROI. We use sales data integration and the Dolead platform closes the loop with sales data. Offering bi-directional CRM integration, our AI learns and predicts how leads will perform in the sales pipeline.
As a continued Bing Ads Elite Partner, Dolead works directly with Bing Ads Account Managers to respond to client’s questions thoroughly. It is truly a privilege to work closely with Bing Ads expanding client’s reach to new audiences. We look forward to future summits and finding new ways to best use technology to fuel campaign success.
We would like to thank Bing again for both awards as a long-term partner and acknowledge their recognition for our innovation program developed by our IT Team. We will continue to uphold our company values including Poc and Scale, Data Wins Arguments and Your Success is Our Success to the benefit of our clients, together generating top quality leads.
For more details about the Microsoft Advertising Partner Awards and a complete list of winners please visit: [ https://about.ads.microsoft.com/en-us/blog ]
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