Next-Generation Lead Generation

We’ve developed the world’s first fully integrated Leads-as-a-Service solution to automate and optimize paid-media customer acquisition at scale.

Optimize paid-media customer acquisition | Leads-as-a-Service automatise optimise acquisition client Next generation lead | campagnes plus intelligentes
Automation full human control | automatisé contrôle complet
Smarter campaigns | conversions plus intelligentes
Smarter conversions | conversions plus intellligentes
Smarter bidding | enchères plus intelligentes

10+ years of R&D. Technologists and domain specialists with a steadfast vision

Every critical step in paid media lead acquisition automated and optimized

Semantics, AI. Continuous A/B testing and learning

Step 1

Smarter Campaigns

x7

reach

26

languages

100+

geos

1Bn

keywords

41%

CTR lift

Superior Reach

The Dolead Semantic Database augments already high-performing keyword seed lists while retaining relevance. We expand top-of-funnel intake for 7 times more reach compared with alternative keyword planners.

Superior reach | meilleur reach
Granular campaigns massive scale | campagnes en finesse à grande échelle

Granular Campaigns at Massive Scale

We orchestrate campaigns against the individual search term to maintain absolute control over the whole chain (SKAG campaigns). Our system learns and adjusts settings every 24 hours. A single person can supervise thousands of campaigns.

Automated Ad Copy

Our AI automatically generates consistent ad titles and copy while requesting human validation in certain cases. For each keyword, we A/B test up to 4 versions of ad copy to improve click-through rate.

Automated ad copy | contenus automatisés ia

Step 2

Smarter Conversions

Fully
personalized

Forms & Phone
Calls

Data Validation

Up to x3 lead volume

Dynamic landing pages

Every landing page is personalized, including dynamic titles and calls-to-action to fully match the query. We use engaging, conversational forms and surveys. Response times are lightning fast to further minimize drop off.

Dynamic landing pages | landing pages dynamiques
Improved data capture | données mieux récoltées

Improved data capture

We have streamlined the creation of landing pages and surveys in multiple languages.

Data hygiene is improved through auto-completion and in-line postal and telephone validation. We support dynamic numbers for click-to-call tracking.

Continuous optimization

We use multivariate testing, a sophisticated form of A/B testing. The machine optimizes the conversion path in response to user interactions.

Clients report up to 3 times lead volume lift.

Continuous optimization | optimisation continue

Step 3

Smarter Bidding

CRM integration

A/B testing

AI inside

+83% better bid
optimization

Sales data integration

We close the loop with your sales data so that the system learns how each lead performs in our pipeline.

We iteratively improve clicks, conversions and lead disposition week after week.

Sales data integration |
Dolead data hub | hub de données

Dolead Data Hub

The Dolead AI combines multiple data types, such as weather, landing page behavior, CRM data and ad network data, to enable contextual segmentation.

This gives us an extra edge in real time.

Contextual bid modifiers

We analyse good and bad performing click contexts to play with bid modifiers and optimize bidding over time.

Combined with our semantic know-how, this gives us an unfair advantage to attract your next customers while optimizing bidding performance.

Contextual bid modifiers | modificateurs d’enchères contextuels
Algorithmic bidding | enchères algorithmiques

Algorithmic bidding

We also use our semantic data to help evaluate the true biddable value of alternative search paths.

Our AI beats the leading CPA optimizers 83% of the time.

Stay in control
every step of the way.

We follow you every step of the way with a proven, progressive methodology to help you optimize your leads funnel customer acquisition costs over time.

While the engine optimizes campaigns, conversions, and bidding, we work with you every week to make sure you stay firmly in the driver’s seat.