We don't resell leads. We generate them.
Every lead we deliver comes from a campaign we ran, on a landing page we own, captured by a form we built. That makes Dolead the data controller, not a broker passing on someone else's file. It is the single most important thing to understand about how we operate, and it is what every standard on this page is built on.
Accountability starts with owning the whole chain
Most lead vendors sit in the middle. We sit at the source. Three consequences follow.
We are the data controller
We collect consent directly from the individual at the moment of capture. We are not a processor acting on someone else's instructions, and we do not buy or resell third-party lead files. Consent provenance is ours to evidence.
We own the media and the page
We run the paid campaigns and we build and host the landing pages. Nothing between the ad click and the form submission is outsourced, so there is no opaque layer where quality quietly degrades.
We are paid on the outcome
Pay-per-lead means our commercial interest is aligned with lead quality, not impression volume. Filtering leads out costs us money. We do it anyway, because delivering leads that do not convert ends the relationship.
Meta published our results as a business success story
In a controlled A/B test run in December 2025, we used Business AI call screening to qualify callers before transfer. Meta selected the result for its own Business success library.
Lakshmisatya Rayasam, Performance Marketing Manager, Dolead
We buy where the intent is, not where the rate card is
Our teams operate directly in every major auction. Campaign strategy, bidding and creative are managed in house rather than subcontracted, across search, social, native and programmatic inventory.
Leads are delivered by webservice in real time, with native integrations into HubSpot, Marketo and Salesforce.
We helped write the rules we operate under
Fédération des Générateurs de Leads
Dolead is a founding member of the FGL, the French federation of lead generation operators, created to raise the quality, transparency and compliance floor of an industry that had none.
As a founding member we are a signatory of the sector's Charte d'engagement, which commits members to verifiable consent, transparent lead provenance, and operating standards above the legal minimum. We did not join a standard that already existed. We helped write it.
The standard that matters most is renewal
"Thanks to our partnership with Dolead, we increased our digital B2C acquisition and managed to obtain a significant and precious price optimization."
Velux Spain works with Dolead on digital lead acquisition for its consumer channel.
Campus Training and Studi Group rely on Dolead to feed qualified enrolment demand across Spain and France.
Trusted by 200+ lead-driven marketing teams
Running a tender or a vendor review?
We will walk your procurement and data protection teams through our consent chain, our delivery architecture and our compliance posture, in detail, under NDA.
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