Most lead vendors are measured on cost per lead. The metrics that actually drive your P&L -- exclusivity, source quality, contact rate, compliance -- often go unmeasured. Find out where your current vendor stands.
Start your assessmentMost companies measure their lead vendor on cost per lead. But the metrics that actually drive your P&L -- exclusivity, source attribution, contact rate, time-to-delivery, compliance posture -- usually go unmeasured. The Scorecard surfaces the gaps that quietly cost you sales.
Aggregated and resold leads behave fundamentally differently from leads generated through dedicated paid media. If you can’t trace a lead back to a campaign, you can’t fix what’s broken.
Contacting a lead within 5 minutes can increase conversion odds by up to 9x. Real-time delivery isn’t a nicety -- it’s table stakes for any serious operation.
A $30 lead converting at 1% costs you $3,000 per sale. Your true economics live at the bottom of the funnel, not the top. Most vendors don’t want you doing this math.
TCPA fines reach $1,500 per call. GDPR penalties run into the millions. If your vendor can’t produce a timestamped consent record, you’re carrying their legal risk.
12 questions across 5 dimensions. About 3 minutes. No signup required.
Each question reveals a different aspect of your lead generation setup -- quality, economics, operations, transparency, compliance.
A score from 0 to 100 across five dimensions, plus a partnership tier from Major Red Flags to Strong Partnership.
Insights showing exactly which gaps are most likely costing you revenue, and which questions to ask your vendor next.
